Our Story

Meet MAGGI

For over 100 years MAGGI has been a helper to home cooks around the world. Our products are made to simplify dinner time while still inspiring exploration in the kitchen. MAGGI isn’t a shortcut, it’s a detour to authentic flavors you may not have tried and recipes you thought were too hard to make. So go and try something new or mix up an old favorite and let life be full of flavor.

Marketplace

MAGGI Marketplace was created with the same vision Julius Maggi had in 1884– to revolutionize the kitchen. Today, food lovers desire fresh ingredients prepared authentically with simple flavors from around the world. That’s why MAGGI Marketplace products are GLocal– global flavors made with local market inspired ingredients. Cooking with MAGGI Marketplace not only provides a robust burst of delicious flavor, but also a refreshing solution that simplifies meal time for novice and experienced home cooks alike.

A Little History

Since 1884, MAGGI has provided delicious and convenient culinary solutions all around the world, bringing everyday inspiration to your day-to-day dishes.

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1884

In 1884, a young visionary named Julius Maggi had an idea that would revolutionize the world: to create a culinary solution for busy families with no time to cook nutritious meals at home. As more and more women began working in factories and spending less time at home, he saw a true need for delicious, inexpensive meals that were quick and easy to prepare.

1886

After a few years of intense research, the first powdered soups were born: MAGGI® Pea and Bean Soup. But he didn't stop there, and following the massive success of the soup he went on to invent the famous MAGGI® Liquid Seasoning sauce we all know and love to this day, as well as the popular MAGGI® Bouillon cubes that are a staple in millions of homes. All of his products were the first of their kind and quickly spread from his native Switzerland to Nigeria, Sri Lanka and Malaysia, to every corner of the world.

1947

When Nestle acquired the MAGGI® brand in 1947, it was natural for the vision of both brands to align to bring quality, affordable meals to people around the globe. Today, this rings as true as ever as the brand continues to bring people around the world the flavors they love, with the quality nutrition, they expect and accessibility they need.

2000

During the 2000s, over 4,600 food portions were prepared with MAGGI® products every second across the globe.

2020

Welcome MAGGI Marketplace! A new line of MAGGI products is introduced focused on bringing you quality ingredients with the convenience and authentic flavors MAGGI is known for.