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Combine water and Nido in a large container; stir until dissolved. Add Nesquik; stir until dissolved. Divide mixture between four mason jars. Add 1 ½ tablespoons chia seeds to each jar; stir. Cover; refrigerate overnight.
Stir, breaking up chia clumps until evenly distributed. Top each with 1 tablespoon crumbled graham crackers and 1 toasted marshmallow. Can be served cold, warm or at room temperature.